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For years, golf equipment makers have developed a variety of faces in their drivers to increase ball speed and distance. Callaway Golf Company, an American-based manufacturer, has long designed and developed premium products with those goals in mind. The senior vice president for research and development of Callaway, Alan Hocknell, together with his engineers, taught a computer to develop a driver face based on the ever-changing advances in technology. The result was

Shafts are among the most misunderstood product categories in the complex world of the golf industry. It’s important to choose wisely the right shaft for your club as it plays a pivotal role in your consistency. Not just plain sticks, shafts have significant effects on the player’s performance as it provides the best chance at striking the center of the face. This will eventually result in optimal launch conditions on the course.

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